Logos, names, and brand identity for companies with purpose, personality & vision.
The world has had enough ordinary. Logos pulled out of a generator. Logos that look like three other companies in town. Brands that are a logo and nothing else: no colors, no voice, no idea what they stand for. They're all forgettable.
Your brand should look like you and sound like you, everywhere it shows up. The sign, the website, the invoice, the email signature. The same company, every time.
We build the whole identity: the logo, the colors, the type, the tagline, and the voice. If you're starting from scratch, we'll help you find the name. And we get to know you, your business, and your customers before we design anything, because a logo made before that is decoration.
We take on ten projects a year, so each one gets our full attention. We aren't the cheapest. We are the best at what we do.
How it works
First, we listen.
What you do, who you do it for, how you want to be seen, and who you never want to be mistaken for. We ask a lot of questions. That's the point.Then we find the words.
The name, if you need one. The tagline. The way your company talks. The words come before the pictures here too, because a logo has to stand for something before it can look like anything.Then we design.
A few directions, not forty. We refine the one that's right until it's yours and nobody else's.Then it's yours.
Every file, in every format you'll need, plus a one-page brand guide so anyone you hire later uses it the way it was meant to be used.
What you get
A logo, with the versions you'll need: full color, black, white, and a mark that works small
Your colors, with the codes
Your fonts, and where to use each one
A tagline
A short guide to your brand voice
A name, if you're starting without one
All files, in print and web formats, and full ownership
Recent work
If your company has a purpose, a personality, and a vision, it should have a brand to match.
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Questions
Do I own the logo? Yes. Full rights, every file. It's yours.
I already have a logo. Can you fix it? Sometimes. If it's close, we'll refresh it. If it isn't, we'll tell you, and why.
Can you name my company? Yes. We'll check that the name is available as a domain and a business name before you fall in love with it. (We can even conduct the trademark search, file business registration documents with the state, secure your registered agent, and write your operating agreement too - but that takes a little longer of course.)
How long does it take? 2 - 4 weeks, typically.
What does it cost? [Projects start at $X.] Fixed price, quoted after the first conversation. We don't bill hourly.
What if I need a website too? See Website Design by Christopher Zebra Designs. If you need both, do them together. The brand comes first, and the website comes out better for it.